BRIDGEDALE SOCKS
FEEL FOR YOUR FEET
When we launched Bridgedale socks in the US with this campaign. There were 3 goals;
1. Give the company a personality that's tied to it Irish roots.
2. Educate the consumer on the innovative aspects of these amazing socks - helping to validate their high price point.
3. Gain retailer loyalty, because in the end, the floor staff are the evangelists for the core market.
Ultimate-Objective: Drive sales to entice the eventual sale of the company the following year.
CD/CW/AD: Nick Bontaites CD/AD: John Merkl
Recogniiton:
Luerzer’s Archive
